Projects
Elevated Skincare
Rêve Dermatology: Full website copy with brand voice and service descriptions, published live on a premier medical and cosmetic practice site.
Editorial Feature
HealthTech Insider: Long-form editorial content on emerging healthcare and wearable tech for professional and consumer audiences.
Brand Storytelling
Avista Grande Phuket Karon Resort & Spa: Full website copy package for an Accor MGallery property, published live on the resort’s official site.
Destination Guide
Exploring Coastal North Carolina: Travel content for a real estate developer highlighting a coastal region as an off-season destination.
Press Release
WB Surf Camp: Synthesizing a national media feature with Business Insider and Indeed to spotlight mission-driven brand growth.
Lead Magnet
Día de los Muertos: Long-form brand content created as a lead magnet for a bakery with national delivery.
Narrative Fiction
Killing the Chucho: Polished opening for a handwritten novel, establishing tone, stakes, and narrative pressure with minimal exposition.
Real Estate Content
Market Authority: Research-backed article linking urban amenities to property appreciation for a premier Dallas real estate group.
Experience
Narrative precision across three decades and two continents.
From the high-profile beat of Hollywood journalism to the cultural intricacies of Latin American travel and marketing, my work is rooted in strategic insight and a deep understanding of place. I specialize in storytelling that demands cultural nuance, clear-eyed judgment, and the distillation of complex ideas.
Roles
Real Estate & Finance — ILM Marketing
Long-term freelance engagement producing strategic marketing content for national mortgage brokers and large real estate developers.
Brand Storytelling — EVG Media
Long-term freelance engagement crafting narrative-driven content for Accor Hotels’ Luxury & Lifestyle portfolio (Raffles, Fairmont, Sofitel, Banyan Tree).
Health & Technology — HealthTech Insider
Longtime contributor covering the intersection of healthcare, wearable technology, and digital health innovation.
Entertainment Journalism — Premiere Networks
Covered film and television as a national entertainment reporter, with access to red carpets, press junkets, and one-on-one interviews with industry talent in Los Angeles.

william@williammccleary.com
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