Projects

woman at dermatologist office on william mccleary portfoliowoman at dermatologist office on william mccleary portfolio
Elevated Skincare

Rêve Dermatology: Full website copy with brand voice and service descriptions, published live on a premier medical and cosmetic practice site.

avista grand phuket on william mccleary portfolioavista grand phuket on william mccleary portfolio
beach in winter for william mccleary portfoliobeach in winter for william mccleary portfolio
Editorial Feature

HealthTech Insider: Long-form editorial content on emerging healthcare and wearable tech for professional and consumer audiences.

Brand Storytelling

Avista Grande Phuket Karon Resort & Spa: Full website copy package for an Accor MGallery property, published live on the resort’s official site.

Destination Guide

Exploring Coastal North Carolina: Travel content for a real estate developer highlighting a coastal region as an off-season destination.

woman with a surfboard on portfolio of William McClearywoman with a surfboard on portfolio of William McCleary
Press Release

WB Surf Camp: Synthesizing a national media feature with Business Insider and Indeed to spotlight mission-driven brand growth.

dia de los muertos image for william mccleary portfoliodia de los muertos image for william mccleary portfolio
Lead Magnet

Día de los Muertos: Long-form brand content created as a lead magnet for a bakery with national delivery.

handwritten manuscript of Killing the Chuchohandwritten manuscript of Killing the Chucho
Narrative Fiction

Killing the Chucho: Polished opening for a handwritten novel, establishing tone, stakes, and narrative pressure with minimal exposition.

park in dallas on william mccleary portfoliopark in dallas on william mccleary portfolio
Real Estate Content

Market Authority: Research-backed article linking urban amenities to property appreciation for a premier Dallas real estate group.

Experience

Narrative precision across three decades and two continents.

From the high-profile beat of Hollywood journalism to the cultural intricacies of Latin American travel and marketing, my work is rooted in strategic insight and a deep understanding of place. I specialize in storytelling that demands cultural nuance, clear-eyed judgment, and the distillation of complex ideas.

Roles

Real Estate & Finance — ILM Marketing

Long-term freelance engagement producing strategic marketing content for national mortgage brokers and large real estate developers.

Brand Storytelling — EVG Media

Long-term freelance engagement crafting narrative-driven content for Accor Hotels’ Luxury & Lifestyle portfolio (Raffles, Fairmont, Sofitel, Banyan Tree).

Health & Technology — HealthTech Insider

Longtime contributor covering the intersection of healthcare, wearable technology, and digital health innovation.

Entertainment Journalism — Premiere Networks

Covered film and television as a national entertainment reporter, with access to red carpets, press junkets, and one-on-one interviews with industry talent in Los Angeles.